100年國立高雄大學亞太工商管理研究所管理學線上測驗

1.: Every time you advertise a job opening, interview, test or select a candidate or
appraise an employee, you should be aware of:
(A): equal employment opportunity law
(B): anti-discrimination law
(C): criminal law
(D): both (A) and (B)
(E): both (A) and (C)

2.
(A): differential advantage
(B): competitive advantage
(C): instrumental advantage
(D): success factor
(E): all of the above

3.: Which term refers to a written statement that describes the activities and
responsibilities of the job?
(A): job specification
(B): job analysis
(C): job report
(D): job description
(E): job context

4.: Suppose a salesperson traditionally generates $500,000 in sales and the company
wishes to increase sales by $4 million dollars per year. Using ratio analysis, how
many new salespeople are required?
(A): ４
(B): ５
(C): ６
(D): ７
(E): ８

5.
(A): valid
(B): invalid
(C): reliable
(D): unreliable
(E): inconsistent

6.
(A): selection
(B): appraisal
(C): exit
(D): preview
(E): structured

7.
(A): Employee recruitment
(B): Employee selection
(C): Employee or orientation
(D): Employee development
(E): Training

8.
(A): specific
(B): straightforward
(C): strategic
(D): source
(E): support

9.: What theory of motivation starts that people are strongly motivated to maintain a
balance between what they perceive as their inputs or contributions and their rewards?
(A): Maslow’s hierarchy of needs
(B): Two-factor theory
(C): Equity theory
(D): Learned needs theory
(E): Expectancy theory

10.

Which of the following is the correct sequence of steps for the demand-pull approach
to research and development?

(A)

customers express an unmet need, R&D develops the product to meet that need,
the product is produced, marketing promotes the product.

(B)

scientific discovery leads to an invention, engineering designs the product, it is

manufactured and then marketing promotes it

(C)

marketing does research to discover a need, R&D comes up with the product
concept which is refined by engineering. Manufacturing produces it and
marketing sells it

(D)

Manufacturing sees a way to improve a product, R&D takes the suggestions and
expands on it, engineering redesigns it, manufacturing implements the change,
marketing promotes it

11.: Since product and process innovations often occur in tandem, which is most likely to
occur first?
(A): new processes making new products possible
(B): new products which enable new processes
(C): they are both equally likely to be developed first
(D): none of the above

12.: Susan, a highly skilled office worker, cam home with a personal computer she had
just purchased. Her husband Bill soon discovered that Susan did not know how to use
half the features of the computer or its software. This is most likely due to the fact that
(A): the company’s market research findings are faulty.
(B): the company has added features faster than customer requirements.
(C): those features do not really work.
(D): Susan is not a part of the company’s target market.

13.
(A): purchase
(B): delivery
(C): use
(D): maintenance

14.
(A): failure rate
(B): exit barrier
(C): threat of entry
(D): technological breakthrough

15.: Which of the following scenarios describes the benefits of being a first-mover in the
market?
(A): A firm that has developed a watch that requires a microchip which is still in its
nascent stage.
(B): An automobile manufacturer that must undertake the task of developing radiator
caps for the engines of its cars.
(C): A maker of breakfast cereals whose customers are unaffected by switching costs.
(D): A radio station that is given authority over large portion of radio spectrum.

16.: Sheila Kessler is a retired millionaire who still likes to invest in new businesses and
help other people get started in business. She would be called a(n)
(A): loan shark.
(B): angel investor.
(C): first generation mentor.
(D): venture investor

17.: Which of the following collaborative arrangements is usually considered to be the
most complex and expensive?
(A): Strategic alliance
(B): Joint venture
(C): Licensing
(D): Outsourcing

18.: Which of the following is not true regarding outsourcing?
(A): It involves significant transaction costs.
(B): It is a way to meet market demand without a long-term commitment.
(C): It is a great way for a company to develop needed manufacturing capabilities.
(D): There is some risk of the contract manufacturer exposing the technology to other
customers.

19.: Kendra wrote a computer program containing software algorithms that can predict the
success of a movie before it has been released. Is this patentable?
(A): NO, but she can get a copyright on it.
(B): Yes, since a Supreme Court ruling in 1998 upheld a patent on software algorithms.
(C): No, but she can trademark it.
(D): No, she should seek trade secret protection.

20.: Face-to-face talks telephone conversations, letters, and e-mail messages are classified
as
(A): verbal communication.
(B): informal communication.
(C): workplace communication.
(D): planned communication.

21.: Equity theory classifies pay, benefits, and prestige as
(A): outcomes.
(B): outputs.
(C): inputs.
(D): incentives.

22.
(A): Role conflict
(B): Role anxiety
(C): Role ambiguity
(D): Role juggling

23.: Group cohesiveness is characterized by all of the following except:
(A): members are attracted to each other.
(B): members value social interaction over performance.
(C): members accept the group’s goals.
(D): members desire to remain part of the group.

24.: Which of the following is an example to negative reinforcement?
(A): coming to work of time to avoid being reprimanded
(B): firing an employee for distributing illegal drugs at work
(C): no longer providing meal vouchers to employees who work overtime
(D): observing how the boss responds when other employees arrive late

25.: Terry and Jerry are planning the menu for their restaurant but have different
viewpoints and opinions about the selections. Their differences are defined as
(A): affective conflict.
(B): process conflict.
(C): substantive conflict.
(D): irreconcilable conflict.

26.: 說明費堯的五大管理功能。

27.: 說明三種台灣人口環境(Demographic)的主要趨勢，並說明這些趨勢會如何影響台
灣的那些特定產業。

28.: 何謂20-80 法則(4%)？何謂「長尾理論」？這兩者是否相互矛盾？不論你的
答案「是」或「否」，都請說明你的理由。

29.: 說明目標市場行銷的STP 三個步驟(5%)；並說明何謂行銷4P？STP 與4P 兩
者有何相關？

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