請依下文回答第11 題至第15 題
Giant pandas have better ears than people — and polar bears. Researchers found out that pandas can 11 surprisingly high frequencies. The scientists played a range of tones for five zoo pandas trained to 12 a target in response to sound. Training took three to six months for each animal and 13 serious focus and patience, which, according to an expert, was “a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the only other bears scientists have tested, are 14 sensitive to sounds at or above 14 kilohertz. Researchers still don’t know why pandas have ultrasonic hearing. The bears are a 15 bunch, but their chirps and other calls have never been recorded at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past.
請依下文回答第11 題至第15 題
Giant pandas have better ears than people — and polar bears. Researchers found out that pandas can 11 surprisingly high frequencies. The scientists played a range of tones for five zoo pandas trained to 12 a target in response to sound. Training took three to six months for each animal and 13 serious focus and patience, which, according to an expert, was “a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the only other bears scientists have tested, are 14 sensitive to sounds at or above 14 kilohertz. Researchers still don’t know why pandas have ultrasonic hearing. The bears are a 15 bunch, but their chirps and other calls have never been recorded at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past.
請依下文回答第11 題至第15 題
Giant pandas have better ears than people — and polar bears. Researchers found out that pandas can 11 surprisingly high frequencies. The scientists played a range of tones for five zoo pandas trained to 12 a target in response to sound. Training took three to six months for each animal and 13 serious focus and patience, which, according to an expert, was “a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the only other bears scientists have tested, are 14 sensitive to sounds at or above 14 kilohertz. Researchers still don’t know why pandas have ultrasonic hearing. The bears are a 15 bunch, but their chirps and other calls have never been recorded at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past.
請依下文回答第11 題至第15 題
Giant pandas have better ears than people — and polar bears. Researchers found out that pandas can 11 surprisingly high frequencies. The scientists played a range of tones for five zoo pandas trained to 12 a target in response to sound. Training took three to six months for each animal and 13 serious focus and patience, which, according to an expert, was “a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the only other bears scientists have tested, are 14 sensitive to sounds at or above 14 kilohertz. Researchers still don’t know why pandas have ultrasonic hearing. The bears are a 15 bunch, but their chirps and other calls have never been recorded at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past.
請依下文回答第11 題至第15 題
Giant pandas have better ears than people — and polar bears. Researchers found out that pandas can 11 surprisingly high frequencies. The scientists played a range of tones for five zoo pandas trained to 12 a target in response to sound. Training took three to six months for each animal and 13 serious focus and patience, which, according to an expert, was “a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the only other bears scientists have tested, are 14 sensitive to sounds at or above 14 kilohertz. Researchers still don’t know why pandas have ultrasonic hearing. The bears are a 15 bunch, but their chirps and other calls have never been recorded at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past.
請依下文回答第16題至第20題
The student market in the UK is estimated to be worth? 13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But students are hard to reach and cynical. How can brands target them?
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music at train station.
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
請依下文回答第16題至第20題
The student market in the UK is estimated to be worth? 13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But students are hard to reach and cynical. How can brands target them?
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music at train station.
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
請依下文回答第16題至第20題
The student market in the UK is estimated to be worth? 13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But students are hard to reach and cynical. How can brands target them?
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music at train station.
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
請依下文回答第16題至第20題
The student market in the UK is estimated to be worth? 13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But students are hard to reach and cynical. How can brands target them?
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music at train station.
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
請依下文回答第16題至第20題
The student market in the UK is estimated to be worth? 13 billion of spending power in a year. It is a market no company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But students are hard to reach and cynical. How can brands target them?
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music at train station.
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by getting ideas from the students themselves, companies can find ways to reach this difficult market.
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