If you were asked to give a 5-minute talk to gathering of local small business
merchants about launching a business on the internet, what would you say? (25%)
Coca-Cola(可口可樂)and Pepsi(百事可樂) are both very profitable soft drinks. Inputs
for these products include corn syrup bottles/cans, and soft drink syrup. Coca-Cola and
Pepsi produce the syrup themselves and purchase the other inputs. The then enter into
exclusive contracts with independent bottlers to produce their products. Use any tools
(approaches) and your knowledge to explain how Coca-Cola and Pepsi are able to
retain most of the profits in this industry. (25%)
A cruise line industry (遊輪產業) study shows that although people have considered
taking a cruise, a majority of people have not been on a ship. And, business research
reveals that consumers think a shipboard vacation only involves sitting around the
pool, playing cards, and putting on pounds and they perceive cruising to be boring. If
you are the manager of the cruise ship company, how you lead the changes in services
and images to customers? (50%)
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