Information sharing and partner relationship could be improved by supply chain
integretion. Process automation is one of the key drivers for increasing process
efficiency. It could be expected that product quality and customer service performance
would enhance by supply chain integration activities.
In your opinion, how would you measure the extent of supply chain integration will
increase supply chain performance. (25%)
Firms adopt e-procurement system for participating in e-marketplace. Since the aim of
companies is to save cost and improve their performance after participating in the
e-marketplace. However, the Internet is full of uncertainties and risks, and thereby we
try to understand how trust affects the willingness of companies when considering
participating in the e-marketplace.
Explain why enterprise-wide e-procurement system and e-marketplace require
consistent participator and information technology platform? (25%)
Customer interface quality has been confirmed to influence the success of electronic
commerce (e-commerce) critically, and there has been extensive discussion of the effect
of customer interface quality on consumer behavior.
Discuss how customer interface design quality impacts customer loyalty in e-commerce
and whether this impact is mediated by switching cost and customer satisfaction. (25%)
Technology readiness has been applied in a variety of contexts, including
telecommunications, health care, online services, and e-business. However, technology
readiness consists of various technology beliefs that are categorized into several
components, such as increase a customer’s technology readiness (e.g., optimism and
innovativeness), an inhibitors that suppress technology readiness (e.g., discomfort and
insecurity).
Please illustrate the relationship between technology readiness and enterprise. (25%)
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