Which plan of the organization contains top management’s decisions about the
organization’s mission, goals, strategy, and structure?
corporate-level plan
divisional-level plan
functional-level plan
business-level plan
departmental-level plan
A job applicant calls a professor who taught him in college and asks him to write a
letter to her prospective employer commenting on her classroom performance. This is
an example of:
reference-checking
recruiting
training
development
none of the above
According to path-goal theory, when leading creative workers, a manager should be:
supportive and critical
supportive and uncritical
hands-off and critical
hands-off and uncritical
directive
________ can be company division, a product line within a division, or sometimes a
single product or brand.
a market
the BCG
an SBU
a PLC
a value delivery network
An organization’s culture is most like its:
structure
strategy
reward systems
personality
vision
A manager’s characteristic way of speaking in terms of his tone of voice, use of
questions, and choice of words is an example of this manager’s:
noise.
linguistic style.
nonverbal communication.
information richness.
information distortion.
A church targeting different demographic groups to increase attendance is an example
of ________.
for-profit marketing
not-for-profit marketing
mindless marketing
ethics in marketing
societal marketing
In XYZ Company, each product line is managed within a division. In each of these
divisions, the division manager is responsible for creating the business-level strategy
for the product line. What type of structure is the organization using?
geographic structure
market structure
product structure
functional structure
none of the above
The managers of an organization feel that the advertising message of one of their
major competitors is false and misleading. This is an example of:
intragroup conflict.
intrapersonal conflict.
intergroup conflict.
interorganizational conflict.
all of the above.
A sales manager for a Ford Motor Co. dealer evaluates each one of his sales staff
monthly on the basis of the nubmer of new cars sold during the past month. This is an
example of:
a subjective apprasial.
situational testing.
personality testing.
ability testing.
an objective apprasial.
The sharing of information between two or more people within the organization in
order to reach a common understanding is known as:
noise.
encoding.
communication.
filtering.
jargon.
In attempting to promote innovation in a work group, the supervisor of this work
group should do all of the following EXCEPT:
provide guidance to the group.
provide coaching to the group.
provide detailed procedures to the group.
provide the resources the group needs.
provide assistance to the group.
Two managers both claim authority for same tasks. This is known as:
task interdependence.
incompatible goals.
scarce resources.
overlapping authority.
incompatible time horizons.
Which of the following is an example of a tangible reward that a manger can give to a
subordinate?
an attractive job assignment
a cash bonus
a pay raise
stock options
all of the above
A ________ defines a business in terms of satisfying basic customer needs.
market-oriented mission statement
product-oriented mission statement
technology-oriented mission statement
environment-oriented mission statement
strategic plan
In which step of SWOT analysis would “slower market growth” be most likely to
arise?
S
W
O
T
either S or W
When conflict is resolved by compromise between the parties in conflict, this is
known as:
functional conflict resolution
top-down change
bottom-up change
distributive negotiation
organizational politics
According to management guru Peter Drucker, “The aim of marketing is to ________.”
create customer value
identify customer demands
make selling unnecessary
set realistic customer expectations
sell products
The first step in strategic planning is to ________.
set objectives and goals
develop the business portfolio
define the company mission
plan marketing strategies
identify a problem
The component of an HRM system that focuses on attempting to attract and to hire
employees who have the abilities and experiences to help the organization to achieve
its goals is known as:
training.
development.
recruitment and selection.
performance appraisal.
feedback.
請解釋以下專有名詞並闡述其在管理上的應用,每題字數不得超過250 字,違者扣分。
Marketing concept
請解釋以下專有名詞並闡述其在管理上的應用,每題字數不得超過250 字,違者扣分。
Reference group
Fritz Heider 所提出的歸因理論(attribution theory)被廣泛應用在管理上。
何謂歸因理論?請詳細說明之。
Fritz Heider 所提出的歸因理論(attribution theory)被廣泛應用在管理上。
請舉一實例說明歸因理論在管理上的應用。
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