試依管理學學理舉實例說明事業策略、生產作業策略、與競爭優勢三者意義內涵,
並詳論三者間關係?(25%)
台科電公司係台灣電子業OEM 廠商,其重要美國客戶對創新、品質、效率與對
客戶快速反應有高度要求,近期將來台聽取台科電公司報告,假定您是台科電生
產部門負責人,試依管理學學理,論述提出您將如何在管理實務上落實,以滿足
客戶要求的具體作法?(25%)
Angela Cunningham is a member of a work team and has begun to develop a sense of
belonging and commitment. She feels that the rules of behavior are widely shared and
enforced by the members of the work team. What stage of team development has
Cunningham's team reached?
forming stage
norming stage
performing stage
storming stage
When a few incidents or cases are viewed as representative of a larger population, even
when they aren't, the law of ______ bias exists.
small numbers
large numbers
incidents
population concentration
Mark Hansen is a member of a manufacturing quality circle team. His team meets one or two
hours a week on a continuing basis to discuss ways to improve quality, safety, and productivity.
Mark would accurately describe and categorize his team as a type of ______ team.
cross-functional
problem-solving
eclectic
employee participation
Which of the following questions is not one that management must address when
planning and formulating strategies that focus on customers?
Who will be served?
How will our technology needs change?
What customer needs will be satisfied?
How will customers' needs be satisfied?
Life insurance underwriters cannot determine which of their clients will die this year.
However, their business success depends upon their ability to predict how many of
those clients will die, based on population death rates in categories of age, gender, etc.
Life insurance companies are using ______ to make their decisions about whom to
insure and the premiums to charge.
uncertainty
alternative risk
objective probabilities
subjective probabilities
Faisal Karim, a management professor, attempts to decide why women and minorities are
not moving faster into management positions. Karim is faced with a(n) problem.
discrimination
common
racial
ambiguous
______ occurs when a company enters the business of its suppliers, usually to control
component quality, on-time delivery, or stable prices.
Horizontal integration
Concentric diversification
Forward integration
Backward integration
The level of satisficing can be raised by all of the following except ________ .
setting lower organizational expectations
setting higher individual standards
using computer-based decision-making techniques
personal determination
The balanced scorecard looks at all of the following strategic perspectives except ______ .
customer perspective
internal perspective
innovation perspective
competitive perspective
As a team's size increases, changes occur in the decision-making process. Which of the
following is not one of the effects of increasing team size?
the team atmosphere less friendly
demands on leader time and attention are greater
the team's tolerance of direction from the leader is greater
the team's decision making becomes more decentralized
Taking part in an electric utilities industry restructuring simulation helped senior
managers learn to do all of the following except ______ .
discover that marginal cost was the main factor in determining how competitive
they could be
forecast competitive strategies
discover that incremental cost was the main factor in determining how competitive
they could be
forecast competitors' prices
________ budgets focus on the expected flow of monetary receipts and expenditures and
are usually developed at least once a year for each month of the year.
Cash
Sales
Net lncome
Revenue
Carlyle Corporation decided to increase its spending on activities related to creating a
more efficient version of its best selling product. This increase in spending is likely to
be found in the _______ budget.
information systems
research and development
marketing
public relations
Trinidad Wolff is a computer programmer with a large data processing company. Wolff
spends much of his day working as a team with Meghan Kincaid, who is a computer
engineer who specializes in computer hardware design. Wolff and Kincaid have
authority to make system-wide design decisions and their work as a team facilitates
problem solving. Wolff and Kincaid work in a(n) _______ organization.
organic
network
mechanistic
virtual
Antwan Payne is a manager of the marketing department of Paradise Time Share
Condominiums. Payne's subordinate, Chadwick Wolff, is having trouble locating
information on the demographics of timeshare buyers. Payne asks Wolff to do the report for
him because he doesn't know how to do it. Payne tells Wolff to check some trade magazines.
Wolff is following the _______ principle for improving delegation of authority.
involve subordinates
expecting completed work
timely feedback
establish adequate controls
Which of the following is not one of the principal ways to implement a market
development strategy?
develop new uses for current products
develop new uses for current facilities
enter new geographic markets
All of the above are principal ways to implement a market development strategy
Which of the following is not generally viewed as one of the main components of
knowledge management (KM)?
tacit knowledge
enabling technologies
information knowledge
explicit knowledge
Which of the following is not one of the basic rules that should be followed in a
brainstorming session?
Quantity is wanted
Criticism is encouraged
Combination and improvement are sought
Freewheeling is welcomed.
Which of the following is not an example of a differentiation strategy?
Wal-Mart-cost competitiveness
Mercedes-Benz-unique brand image
Lexus-customer service
BMW-innovative product design
David Nagle is trying to teach his son Jonathan how to ride a bike. David realizes that
his knowledge of bike riding was developed from his own direct experiences with a
bicycle and is subconsciously understood. He's having a difficult time explaining to
Jonathan how to ride his new bike. David's knowledge bike riding is _______ .
explicit
common
tacit
enabling
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