Provided the profitability variation among firms shown in Table 1 & Table 2, what
possible pitfalls could have occurred should a study attempt to search for best practices
of a firm by comparing Pharmacia & Upjohn and Southwest Airlines on their
profitability. (10%)
A. C. Hax & D. L. Wilde II (2001) proposed "The Delta Model" (Fig. 1) as a new set of
strategic options.
(1) Please elaborate the fundamental differences between "The Delta Model" and
Michael Porter's view on strategy. (10%)
(2) Please elaborate the fundamental differences between "The Delta Model" and RBV
on firm boundary. (10%)
(3) Please explain iPod’s strategy with “The Delta Model”. (10%)
這公司生產線領班,月薪五萬,薪資雖不能算低,但工作辛苦,常須要輪大夜班,
這個月該領班表現良好,身為老闆,你會選擇$2000 現金,或兩張等值的台北101
85 樓景觀餐廳免費餐券來獎勵他,請說明原因。(10%)
請說明中視「超級星光大道」和影音網站youtube.com 在內容來源及營收模式有
何相似之處(10%)?以上二者,何者會有Chris Anderson 的長尾(Long Tail)現象?
(5%)
中央企研所希望錄取懂得問對的問題的學生。Clay Shirkly 的新作 – Here Comes
Everybody: The Power of Organizing Without Organization (Penguin Press, 2008), 這
本書是討論有關於Wikipedia, Linux 和無名小站(www.wretch.cc)之類的社群,雖然
你尚未看過這本書,但根據你多年使用無名小站的經驗與對管理動中"組織"的了
解,請向Clay shirkly 提出三個問題。(15%)
可觀看題目詳解,並提供模擬測驗!(免費會員無法觀看研究所試題解答)