According Moore’s law in semiconductor industry, the law indicates that
the speed and capacity of IC (integrated circuits) are double and the size of
IC is half in every ______ months.
6
10
12
18
24
The business strategy of European easyJet Airline company is:
cost-leadership
differentiation
cost-focus
differentiation-focus
stuck-in-the-middle
Which is NOT feature of Delphi method in collecting expert opinions?
anonymity
opinion statistics
repeated feedback
consensus formation
social pressure enhancement
Which is government agency is in charge of funding “Leading New Product
Development Project” to industry in Taiwan?
Department of Industrial Technology, MOEA
National Science Council
Industrial Development Bureau, MOEA
Small and Medium-size Enterprise Administration, MOEA
Ministry of Education
Which was the Taiwanese company receiving the most patents issued by
the US patent Office in 2005?
Acer
ASUS
Foxconn
Quanta
TSMC
Which one of the following companies is the most famous for encouraging
intrapreneurship?
3M
Apple
IBM
Dell
Sony
In a new product development team, Mr. A as a team member, is very well
experienced in the product-related technologies and markets. Mr. A. always
travels to join many world trade shows and reads many scientific journals.
He always channels the external key information to other team members.
So, Mr. A is playing a key role in:
Team leader
Team ambassador
Product champion
Coordinator
Gatekeeper
The shape of technology life cycle generally is:
U-shaped
Inverted U-shaped
S-shaped
M-shaped
W-shaped
Which is the best example of technology fusion coined by the Japanese Prof.
Fumio Kodama?
Fax machine
Telephone
Copier
Printer
Multi-functional business machine
If you want to collect the number of battery-equipped vehicles in Taiwan,
which is the following source of information the most reliable?
Environmental Protection Administration
Council of Environmental Energy
Fuel cell producers
Car magazine
Directorate General of Highway, Ministry of Transportation and
Telecommunication
According to Henry Mintzberg, top managers spend more time in:
interpersonal roles
informational roles
decisional roles
spoke person
negotiator
Who is the lead user in creating a new passenger car?
general car driver
car designer
car dealer
car producer
racing car driver
What is NOT the feature of matrix organization?
a subordinate has two bosses
more flexible organization
employee’s performance can be evaluated by line managers and project
managers
project managers tend to have more authority
more challengeable task for employees
Consider a hospital’s need to order surgical dressings. Based on hospital
records, the ordering costs for surgical dressings are $15, the annual
holding cost is $6, and the annual demand for dressings is 605. Please
calculate its economic order quantity (EOQ) to minimize the total of
ordering and holding costs.
45
55
65
75
85
Acer produced many information and communication products. Recently,
Acer aimed to become the largest notebook producer in the European
market, what is best departmentalization of organization to cope with the
strategy for Acer?
vertical functional
divisional
global matrix structure
geography departmentalization
product departmentalization
Kerry starts up a new 85oC Café, she charges NT$80 for an average cup
of coffee. If her fixed costs (salaries, insurance, etc.) are NT$200,000 and
the variable costs for each cup of coffee are NT$30. She can sell 80
cups/week on average, how many weeks for Kerry to reach break-even.
30 weeks
40 weeks
50 weeks
60 weeks
70 weeks
According to Ansoff’s Product-Market matrix, Toyota enters the luxurious
car market by Lexus brand. This is the best example of:
Product penetration
Product development
Market penetration
Market development
Market diversification
By applying Fielder contingency leadership model , the
relationship-oriented leader performs the best in which the following
portfolio among leader-member relation, task structure and position power.
good, high, strong
good, high, weak
poor, high, strong
poor, low, strong
poor, low, weak
What is the most two important reasons that many multinational
enterprises established their R&D centers in mainland China?
cheap land and low cost of R&D personnel
cheap land and market adaptation
industrial clusters and high quality of R&D personnel
market adaptation and low cost of R&D personnel
industrial clusters and market adaptation
Since the 1999 enactment of Science & Technology Basic Law in Taiwan,
the ownership of intellectual property derived from government funded
research is belonged to:
government funding agency
research implementing organizations (e.g., universities, research
organizations)
professors and researchers
technology transfer office
None of above
_______ is a leader who presents problem, gets suggestions and make
decisions by his/her subordinates.
autocratic leader
democratic participative leader
participative consultative leader
democratic leader
Laissez-faire leader
A _______ network is a flow chart-like diagram that depicts the sequence
of activities needed to complete a project and the time or costs associated
with each activity.
JIT
PERT
TQM
QFD
PACE
The “configuration-to-order” of personal computer is to prepare the
ready-to-deliver computer configuration only with two major parts
uninstalled. This shortens the time between customer order cycle and
delivery cycle. What are these two major parts uninstalled in the
configuration?
Mother board and CPU
CPU and DRAM
CPU and DVD driver
DVD Driver and DRAM
CPU and SRAM
The “Direct-Sale” business model of Dell Computer is a good example of:
product innovation
process innovation
strategic innovation
modular innovation
architectural innovation
Which one of the following actions is NOT sexual harassment?
suggestive remarks
unwanted touching
requests for sexual favors
verbal
none
Sony and Samsung sell LCD TVs to end users in the global market. In April
2004, S-LCD Corporation was formed by Samsung (51%) and Sony (49%)
dedicated to the manufacturing of amorphous TFT LCD panels, such that
Samsung and Sony were able to secure the supply of LCD panels in the
manufacturing of LCD TVs. This is an example of:
cost leadership strategy
diversification strategy
focus strategy
competitive collaboration
forward integration
Dell dominates global PC market. However, Dell fails to compete with IBM
and HP in server market, especially for the high-end servers. Unfortunately,
Dell is not a technology leader; therefore, Dell is not able to sustain the
high-tech requirements most of IBM’s customers specify. Michael Dell
(Dell’s CEO) is studying The Art of War by Sun Tzu in order to identify a
practical solution to successfully enter the server segment. As Dell’s Chief
Strategy Officer who fully understands the competitive strategies employed
in that book , you are asked to propose the key suggestion. Which of the
following principles can be most applicable to such an issue?
故善用兵者,譬如率然。率然者,常山之蛇也。擊其首則尾至,擊其尾則首至,
擊其中則首尾俱至。
所謂古之善用兵者,能使敵人前後不相及,眾寡不相恃,貴賤不相救,上下不
相收,卒離而不集,兵合而不齊。
夫地形者,兵之助也。料敵制勝,計險厄遠近,上將之道也。知此而用戰者必
勝;不知此而用戰者必敗。
凡戰者,以正合,以奇勝。故善出奇者,無窮如天地,不竭如江河。
攻而必取者,攻其所不守也。守而必固者,守其所不攻也。
Intel dominates PC chipset market globally. Even though Core 2 Duo, a
microprocessor chipset, is still very popular and successful in the market,
Intel still introduced Core 2 Quad, a more powerful microprocessor chipset,
in January 2007. Such a replacement of the current and popular technology
by a new and better technology for the sake of upholding its technology
leadership is called:
value innovation
disruptive innovation
creative destruction
value creation
incremental innovation
Microsoft’s Xbox has been sold close to or even below its cost. Which of the
followings can NOT justify the underlying reasons of such a pricing
strategy?
Create positive satisfaction for all game players by offering low price
Aim at customer lifetime value by getting profits from Xbox’s game
software
Increase Xbox’s installation base so that more players would like to play
with each other, an effect of network externality
Increase the market share and penetrate the market which used to be
dominated by Sony PlayStation
Enhance customers’ total perceived value when more players adopt it
Steve is such a big fan of Michael Jordan that he would rather pay
NT$50,000 just for meeting Michael Jordan in Taipei. Which of the
following conditions would make Steve very satisfied?
Steve expects to meet Jordan for 10 seconds, and Jordan does show up
for 20 seconds
Steve expects to meet Jordan for 100 seconds, and Jordan does show up
for 90 seconds
Steve expects to meet Jordan for 200 seconds, and Jordan does show up
for 200 seconds
Steve expects to meet Jordan for 300 seconds, and Jordan does show up
for 300 seconds
Steve expects to meet Jordan for 400 seconds, and Jordan does not show
up at all
Which of the followings is NOT correct about ingredient brand?
Ingredient brand is nothing but a set of associations with relevant
thoughts
Additional profit can be generated out of the ingredient brand only
Additional loss can be attributed from the ingredient brand only
An ingredient brand successful in one application can be so in another
The success of ingredient branding is specifically dependent on both
internal and external marketing
Which of the following is NOT correct about marketing?
External marketing is more important than internal marketing for most
high-tech industries
Customer retention is more important than customer acquisition in
gaining customer life time value
Companies focusing on marketing concept may gain profit by enhancing
customer satisfaction
All employees should engage in marketing to create and deliver more
value to customers
None of the above
There are three major types of diversification. In _______ the company
seeks new products that have technological or marketing synergies with
existing product lines, even though the new products themselves may
appeal to a different group of customers.
concentric diversification
horizontal diversification
conglomerate diversification
vertical diversification
innovative diversification
According to Michael Porter, a/an _______ is a set of firms pursuing the
same strategy directed to the same target market.
strategic group
conglomerate association
industrial group
associated agencies
integrated association
IBM uses its sales force to sell to large accounts, outbound telemarketing to
sell to medium-sized accounts, direct mail with an inbound number for
small accounts, retailers to sell to still smaller accounts, and the Internet to
sell specialty items. Such a distribution channel is called:
integration
hybrid
complicated
upward
downward
When Gillette introduced the MACH 3 shaving system, Gillette charged 35
percent more than was currently being charged by its nearest competitor to
communicate a quality image for the product. Because Gillette had patents
that prevented competitors from quickly imitating the shaving system, a
high initial price was placed on the product. Gillette used a _______
pricing strategy.
cost-oriented
market-skimming
value-oriented
market-penetration
customer-oriented
Suppose ASUS plans to introduce a new product line for Panel PC in Asia
market. The marketing manager of ASUS would like to identify the
potential issues for such a new product introduction by conducting the focus
group. Which of the followings is correct?
All types of potential users are supposed to be included in a focus group
in order to gain as much information as possible.
In order to identify the consensus, the moderator is supposed to work by
following what participants suggest and guide
The findings of focus group is supposed to be subject to biased sample
representation
The research of focus group is supposed to be conducted after the market
survey
Focus group is a confirmatory research in that the nature of encountered
issue is quite clear prior to the research
________ productivity ratios are most useful to the manager for
determining how to change operations to improve productivity.
Aggregate
Company
Total factor
Partial
Individual
Which of the following is NOT a characteristic of decentralized control?
Employee commitment
Informal and organic structural arrangement
Employee self-control
Widespread employee participation
Rewards focused on individual performance
Which of the following statements is correct in terms of conflict
management in organizations?
Very low levels of conflict create an atmosphere of peace and quiet and
tend to increase creativity.
Managers should work hard to eliminate as much conflict as possible
because of the hostility it creates.
Some individuals are conflict prone, and managers should avoid hiring
them.
Some high levels of conflict are desirable in some cases because they
eliminate complacency.
Managers can enhance organizational performance by ensuring
moderate amounts of conflict.
Grant Chiu would like to be an entrepreneur after graduating from NTHU
MBA program. Which of the following would be the most desirable
characteristic of the industry being considered?
Pretty high start-up costs are required; therefore, only a few firms are in
businesses
The new start-up will introduce a newly patented innovation of which
customers are not fully aware, but it is expected to dominate the target
market
Relevant products have been successfully introduced to the market by
other firms; therefore, products are highly desirable by most of target
customers
Target customers will not have problems if the new start-up cannot have
enough supply in a short time, because substitute alternatives are
available in the market
Few potential customers have demonstrated substantial interest in the
new innovation proposed by the start-up, even though the purchase
intention for the rest of market is uncertain
Which of the following is correct?
IBM is the technology leader and is very proud of filing the most patents
in the IT industry, because one of core competences of IBM is a group of
top-notch engineers and scientific researchers.
According to the industry analysis, the market demand for large size
LCD TV will be significantly augmented in the next five years; therefore,
AUO (a LCD panel manufacturer) should target on the large size LCD
TV at least in the short term.
Marketing function is essential. In particular, after either radical or
incremental innovation is determine by R&D department, marketers
have to develop the corresponding position and marketing strategy
subsequently to ensure seamless collaboration.
Blue Ocean Strategy develops comprehensive competition strategies in
the research of various strategic moves across numerous industries. As
long as by carefully following the proposed principles disclosed in the
book, a firm is able to create its blue oceans.
Firm A, the technology leader, introduces an innovative product in the
market first. Firm B, the technology follower, introduces another similar
but worse product to the market later. Because of the first-mover
advantage, Firm A will dominate the market and become the market
leader.
Which of the following is NOT necessary for a Management By Objective
(MBO) program to be effective?
Involvement by top management and subordinates
An implementation consistent with overall organizational goals
Employees understanding why MBO was adopted
A formal goal setting process
Clear goals assigned to employees by management
Which of the following regarding BCG matrix is correct?
In January 2007, Intel is the first and only company which announces
that a new chipset produced by 45 nm insulating wall and switching
gate will be introduced to the market in the second half of 2007. Such a
leading new chipset can be classified as a star for Intel.
Dell and HP compete head-to-head with each other in global PC market.
In the last report, Dell outperforms HP by just 0.01% market share. If
all entries of the BCG matrix are PC players in the global market, Dell
and HP will be classified as cash cows.
If a product line T is classified as a dog, then T can be divested
(withdraw strategy) in order to gain as much remaining value as
possible, fight for leadership to become a cash cow again, or do nothing
by just selling as much units in market as possible.
Relative market share (RMS) of BCG is in log scale. In global PC market,
firm A and B are followers. On the dimension of RMS, the shift
magnitude of A from 5% market share (MS) to 9% MS is greater than
the shift magnitude of B from 7% to 12% MS.
Cash cow represents the position which can generate a lot of cash for the
business. Therefore, for strategic business units (SBU) with the goal of
profit maximization, it is the first priority to become the market leader
and classified as cash cows.
Old Navy sells clothes on the cutting edge of teen fashion. A commercial in
which an endorser claims that her lipstick costs more than Old Navy’s
great t-shirt, which had previously been described as fashion must, is a
further attempt by Old Navy to implement a(n) _______ strategy when
compared to other stores targeting the same consumers.
defender
differentiation
overall cost leadership
focus
diversification
Johnson & Johnson wants to test as many possible positioning and/or
image variations as possible as quickly and easily as possible for its new
line of product. The firm is most likely to employ:
minimarkets
direct marketing
simulated test markets
full sales
pseudo sales
Assume that n different players/companies serve a specific market segment
for a product category. Since the competition is so intensive that for any
given company i, i = 1..n, the market share is the same as any of the rest
competitors, i.e. 1/n. What is the relative market share (in normal scale) for
the company i in this scenario?
greater than 0 and less than 1/n
greater than 1/n and less than 1
greater than 1
1 / n
1
Which of the following statements with regard to the perceptual map is
NOT correct?
Distance matrix can be transferred to similarity matrix in order to make
the map
Horizontal or vertical axis indicates one of the major characteristics or
attributes of product category under consideration
The closer the brands in the perceptual map, the more likely these
brands are perceived as similar alternatives by target customers
Unoccupied position on the perceptual map can be identified and some
new product can be developed to occupy the new position which have not
been fulfilled by competitors
None of the above
Differences in positioning strategy are built on the need to meet certain
criteria in order to be of value in truly differentiating the company’s
products. The manufacturer of Chef’s Fork differentiates its grill accessory
by placing a meat thermometer in its handle. From this description, you
know the manufacturer of this products has satisfied the criteria of:
distinctiveness and preemption
superiority, affordability, and importance
preemption and superiority
importance, distinctiveness, and superiority
importance and preemption
Andre and Chloe Henson received the Neiman Marcus Christmas catalog.
Andre told Chloe to throw it away because they couldn’t afford anything in
it. In fact, Chloe found some distinctive stationery for $20.00 in the catalog.
Neiman Marcus is losing customers because people view it as offering only
high priced products. In this example, Neiman Marcus is experiencing:
underpositioning
doubtful positioning
overpositioning
confused positioning
misleading positioning
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