Maslow considered all of the following to be esteem needs EXCEPT:
promotion to a new job.
a challenging job assignment.
an article about an employee in the employee news letter.
being given a personal parking place in the employee parking lot.
buying a new BMW and driving it around town.
What is the characteristic of a matrix structure?
Uses functional and divisional patterns simultaneously.
Closely coordinated communication among departments.
Reliance on multiple external partners.
Grouping according to similarities in product and process.
Consists of self-contained units.
The CRM shows that the majority of sales revenue is coming from sales to existing
customers at a time when advertising costs are high and the sales force is calling on a
record number of prospects. This is an indication that:
the sales force isn’t doing its job.
there are no more opportunities to attract new customers in this market.
the advertising campaign is not attracting new customers.
the product has grown too complex.
there are quality issues with the product.
When you look up an airfare for your spring vacation, you see that the price keeps
changing, even though you did not change the destination or the dates of travel; this
pricing strategy is ________ pricing and ________ management.
Dynamic/volume
Dynamic/yield
Yield/volume
Discount/yield
Real-time/discount
In the maturity phase of the product life cycle:
first-time buyers are replaced by replacement buyers.
first-time buyers increase.
sales continue to rise.
demand begins to fall sharply.
there is no further demand for the product.
The four basic functions of management are planning, ________, ________,
and ________.
Organizing, directing, and leading
Organizing, leading, and controlling
Directing, controlling, and analyzing costs
Directing, controlling, and leading
Analyzing costs, organizing and leading
Which of the following best describes enterprise resource planning?
an information processing application for routine business activities of a company’s
business units.
a large information system for integrating all the activities of a company’s business
units.
a system used for transforming data into information for use in decision making.
a computer-based electronic technology that assists in designing products by
simulating a real product and displaying it in three-dimensional graphics.
a information system helps executives to make decisions.
The function of accounting is to ________ financial information.
Measure, count, and interpret
Interpret, measure, and communicate
Measure, interpret, and communicate
Control, measure, and count
Measure, control, and communicate
Which of the following best describes the divisibility characteristic of money?
It neither dies nor spoils and if it wears out, it can be replaced.
Units of money can be matched with the value of goods.
It allows people to measure the relative value of goods and services.
Its value is relatively constant.
It is light and easy to handle.
________ is a production process that generates customized products in high volumes.
Mass-production
Agile production
Unit production
Process management
Mass-customization
A social entity that is goal directed and deliberately structured is referred to as a(n)
organization.
management.
employees.
students.
tasks.
Which of the following is a functional manager?
President
Executive Vice-president
Financial Vice-president
Project manager
All of the above
Which of these decisions are associated with decision rules?
Nonprogrammed
Unique
Programmed
Ill-structured
Novel
A long-term time frame is most closely associated with
operational plans.
tactical plans.
strategic plans.
mission plans.
tactical goals.
The set of decisions and actions used to formulate and implement strategies that will
provide a competitively superior fit between the organization and its environment so as
to achieve organizational goals is known as
strategy formulation.
strategic planning.
strategic management.
strategy implementation.
strategy evaluation.
The BCG matrix organizes along which of the following dimensions?
Market share and profit.
Sales and market share.
Business growth rate and market share.
Business growth rate and profit.
Sales and profits.
A ________ is a business activity that an organization does especially well relative to
its competition is known as
strategy
synergy
cash cow
core competence
multidomestic
________ power is vested in the manager’s ability to punish employees.
Coercive
Reward
Expert
Referent
Personal
________ is the administration of a pleasant and rewarding consequence following a
desired behavior.
Avoidance learning
Punishment
Positive reinforcement
Extinction
Suspension
Ethics deals with ________ values that are a part of corporate culture and shapes
decisions concerning social responsibility with respect to the environment.
internal/external
external/external
internal/internal
external/internal
none of the above
(一) What are the four elements of the promotional mix?
(二) What is the difference between data and information?
(三) At which level of management are technical skills especially important?
(四) What is a profit center?
What drives innovation in services/services innovation?
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