Business process reengineering (BPR,企業流程再造) is an organizational
transformation calling for
Continuous improvement
Radical change
Information technology investment
Consultancy
Kaizen (改善)
The first to identify the four functions of management-planning, organizing,
leading, and controlling-was
Frederick W. Taylor
Frank Gilbreth
Henry Ford
Henri Fayol
Chester Barnard
Which of the following describes the present business scope and purpose of
a firm?
Strategic plan
Tactical plan
Operating plan
Vision statement
Mission statement
Which of the following describes a strategic alliance in which a firm allows
a foreign company to produce its products according to specific instructions?
International outsourcing
International joint venture
International licensing agreement
International turnkey operation
International management contract
Which of the following is NOT included in Maslow’s hierarchy of needs?
Safety
Esteem
Compensation
Belonging
Self-actualization
In ________ cultures, people are discouraged from expressing their
dissatisfaction verbally or directly, but they tend to communicate using
covert clues.
high-context
fast-context
low-context
slow-context
no-context
A “question mark” in the BCG matrix refers to an organization or subunit
that has
a low market share in a high-growth market
a high market share in a high-growth market
a high market share in a low-growth market
a low market share in a low-growth market
a moderate market share in a moderate-growth market
Companies expand internationally because
It restricts access to suppliers
It reduces import quota
It allows to consolidate domestic customers
It provides access to new markets
None of the above
Which of the following elements of the SWOT analysis relate to a company’s
internal factors?
Strengths and opportunities
Weaknesses and threats
Opportunities and weaknesses
Strengths and threats
Strengths and weaknesses
The “mechanistic organization” described by Burns and Stalker includes all
the following characteristics EXCEPT
Utilizing rigid rules
Decentralizing authority
Discouraging new ideas
Utilizing top-down communication
Operating best in a stable environment
試分析多國籍企業總部之高階主管在下列不同之管理哲學下,分別可能會採
行何種領導與人員選任方式?其優缺點各為何?(20%)
1. 母國中心(the ethnocentric approach)
2. 多國中心(the polycentric approach)
3. 全球中心(the geocentric approach)
4. 區域中心(the regiocentric approach)
請列舉四種企業進入海外市場的模式,並分析及比較其利弊得失。(20%)
何謂「企業的社會責任」?履行企業社會責任之公司可能獲得哪些利益與付
出哪些成本?身為高階管理者,應如何在公司自身獲利與社會全體利益間取
得平衡?(30%)
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