Jacques, a French national, is the CEO of French Global Empire with significant
operations in Japan and the United States. Jacques recently announced that all
employees of the company, no matter which part of the world they may be in, must
learn French and communicate in French only. This represents an example of:
cultural flexibility
polychronic time
cultural relativism
monochronic time
ethnocentrism
Which of these is NOT a Big Five personality dimension?
Extraversion
Emotional stability
Locus of control
Conscientiousness
Agreeableness
Graduating from high school, Susan needs to apply for college admission. To
determine which colleges to apply to, Susan requested information from 64
universities. Compared them on six criteria important to her, and chose to apply to
seven universities. This process can be described as a
decision making process.
brainstorming process.
delphi technique process.
representative heuristics.
behavioral decision style.
In the Vroom-Yetton model of decision participation, the rules for identifying
appropriate decision procedures are designed to protect:
the leader’s responsibility and authority for the decision
the rationality of the decision
the right of subordinates to be consulted about decisions affecting them
the quality of the decision and subordinate acceptance of it
None of the above
Lindsay believed that customers would come to view her new resort hotel with high
involvement because it was a quality property with an excellent view. Instead, she
found that many of her customers came to the hotel only when she offered special
price discounts. What aspect of consumer involvement had Lindsay ignored?
Lindsay forgot that consumer involvement includes personal factors and
situational factors as well as object factors.
Lindsay forgot that most consumers are apathetic about travel, irrespective of the
quality of facilities at their travel destinations.
Lindsay forgot that consumer involvement is primarily a function of price; other
factors such as quality are relatively unimportant.
Lindsay forgot that consumer involvement develops only over long periods of time,
and most tourists simply don’t have the time to become involved consumers.
None of the above.
advertisement potential
toward the advertisement
promotional cheer
promotional influence
All of the above
For Starbucks and other companies whose business models include a service
component it is NOT recommended that they use this method for going global.
Licensing
Franchising
100% ownership
Joint ventures
Exporting
Placing people in broad social groups, then generalizing about and labeling them
because they are part of a given group is called:
stereotyping
classifying
red-zoning
discriminating
separating
If a manager feels that his or her responsibility is to create a work setting in which
subordinates consider their work to be satisfying, this manager is acting consistently
with the principles of:
contingency theory.
management science theory.
theory X.
theory Y.
scientific management theory.
increasing ; increase ; increase
decreasing ; decrease ; increase
increasing ; decrease ; increase
decreasing ; decrease ; decre
None of the above
A marketing manager wants to budget the advertising for a new product launch. She is
trying to determine the amount of money that her company can afford to spend on
advertising this new product. On which criterion of decision-making is this marketing
manager focusing?
Legality
Ethicalness
Economic feasibility
Practicality
None of the above
The number of employees who report to a given manager is called the:
chain of command.
span of control.
unity of control.
organization chart.
management hierarchy.
An organization that adapts to change and searches creatively for better ways to
operate is known as a(n)
learning organization.
start-up company.
reactive organization.
declining organization.
unhealthy business.
The study of customers’ satisfaction with a firm’s product or service compared with
their expectations is called a(n) :
customer preference analysis
cost-efficiency analysis
performance analysis
market analysis
gap analysis
Please give the explanations of Victor Vroom’s expectancy theory (i.e., one of
motivation theories). In addition, based on this theory, explain why a lot of workers are
not motivated on their jobs and do only the minimum necessary to get by.
Define the country-of-origin effect and give examples.
Procter & Gamble divested some brands and acquired others. A.G. Lafley, P&G CEO,
observed that “Organizations need to be like an amoeba.” He continued: “They have to
be moving and fluid; they need to change shape and size.”
(1) How do you explain A. G. Lafley’s observations about organizations?
(2) What are some aspects of the markets served by Procter & Gamble are consistent
with your explanations?
Figure 1 shows the often used method for developing new products – “Stage-gate New
Product Development Model.” Please explain its meaning and appliance.
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